The company is moving beyond the B2C space and looking forward to expanding in the B2B space by providing licensing of their tool. This was managed by using Grand Central Dispatch (another Apple technology which distributes processing across multiple cores). Processing full HD videos at high FPS (frames per second) was a challenge and so was processing in the background while the camera was still recording a video. Some of the key technology used in Vizmato includes Apple’s Core Audio Framework (an API for sound used in Mac OS X and iOS to deliver high-quality audio experience) and Accelerate AVFoundation (video processing tools which captures data generated by camera, microphone and redirect it to output source). The use of various Apple tools in the development of the app explains why the app works only on iOS. Global Delight wanted to create an app that can be used by a six-year-old or a 60-year-old who might not be familiar with apps. Due to limited space and small screen size, developers tend to cram too many features, cluttering the interface and confusing the user. However, the lack of availability on Android devices is a dampener, considering the fact that more people use Android phones.Ĭomplexity is one of the key challenges that a user often faces when it comes to using video-editing tools. Vizmato supports 13 international languages. Some of its other apps such as Camera Plus and Camera Plus Pro revolve around the phone’s camera too. Global Delight has a keen interest in camera apps. The premium version features exclusive FX, all Viztunes tracks, unlimited HD recording, and special Vizmato features. Instant FX allows users to reverse their video, increase or decrease its speed to create time-lapse effects. One can apply a filter while recording a video or on videos saved in the phone’s video gallery.

Viztunes is a term used by Vizmato for the 16 soundtracks available on it. A theme is a combination of filter/FX/viztunes.

Vizmato’s key highlight is the multiple custom filters. The app with its one-tap approach to video making/editing, transforms any ordinary video into a theme-based video, adding amazing instant motion effects, making a portion or the video to be in slow-motion, fast-forward, reverse or simply changing a background score.' According to Jason Foodman, president, Global Delight, “Vizmato is aimed at solving the video editing problems on the mobile.